User Acquisition Manager

Yellow is building a global organization of brilliant minds looking to make a significant impact on the future of our world by advancing and adopting blockchain technology. To achieve our ambitious goals, we’re seeking a creative User Acquisition Manager to help us grow our product reach and bring the next big thing in the blockchain space. Your mission at Yellow: -Create and execute a strategy to drive signups/registrations and traffic for Yellow products and communities. -Drive day-to-day engagement and acquisition operations mindful of the long-term strategy. -Coordinate with marketing and product teams to drive growth and to ensure campaigns are in alignment with brand positioning and goals. -Understand our user’s needs and effectively translate messaging to engage and acquire new users through a variety of channels. -Inspire, collaborate, and propel external partners to influence and promote across external channels. -Manage paid channels and paid spending to drive conversions and reduce CPA. -Optimize target page conversions and activation conversions. -Prepare insightful analyses of campaign effectiveness, including segmentation, creative targeting, and cohort analysis. -Develop, deploy, analyze, and disseminate comprehensive reporting. Qualifications and Special Requirements: -Proven cases on the crypto market (tokens/exchanges/web3/crypto fintech). -At least 2 years of experience in user acquisition, preferably in performance marketing. -Writing proficiency, communication skills, and ability to understand the target user’s needs, challenges, and motivations. -English at the Upper-Intermediate level or above. -Experience in data analysis and data visualization.