Senior Marketing Manager

To achieve our ambitious goals, we’re seeking/looking for a Senior Marketing Specialist with solid crypto/blockchain knowledge and previous experience managing crypto exchanges, Web3 projects, or crypto fintech solutions to join our marketing team. Your mission at Yellow: -Define the roadmap for the selected business line in the Yellow ecosystem for the community, marketing, and partnerships/outreach and set up KPIs; -Create go-to-market strategies informed by user insights and market research for one of the Yellow business lines [Yellow Exchange, Yellow Network, Yellow Trading, etc.]; -Execute multiple aspects of marketing, including branding and positioning, product, ads, content & education, social & community, influencer & affiliate marketing, events, and communications; -Lead marketing announcements such as product launches and feature releases, working cross-functionally to stay on top of the latest internal developments; -Conduct market research to find answers about user requirements, habits, and trends; -Develop, A/B test, and deliver marketing campaigns to support revenue and growth of users/token holders; -Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies; -Track KPIs and constantly monitor, analyze, and improve the effectiveness of all marketing campaigns and community feedback; -Identify opportunities for new market reach and expanding market shares; -Keep up with the latest developments in the crypto space and reach out to projects where appropriate to establish partnerships; -Keep track of the market competition, trends, releases, etc., and turn them into market insights that can be used for the benefit of the business line; -Coordinate content calendars across all channels. Qualifications and Special Requirements: -3+ years of experience working in a product company in the position of marketing manager; -Proven cases on the crypto market (tokens/exchanges/web3/crypto fintech); -Advanced English is highly preferred; -In-depth understanding and ability to manage the launch of the crypto products, categories, and marketing activations; -Experience owning and managing product marketing strategy; -Understanding and experience with marketing channels and tools (data analysis, email marketing, influence marketing, etc.); -Understanding of user acquisition metrics such as LTV, DAU/MAU, CTR, MAT, CAC, CRR, etc.; -Analytical ability to provide a summary of metrics, campaign results, etc. What we offer for your success: -The opportunity to become a part of the thriving blockchain community and professionals, and join the revolution of traditional finance. -Long-term employment with periodical salary review based on the performance results. -Mainly a remote working model, but we do have several coworking spaces that we use occasionally. -Cozy and collaborative team atmosphere. -Career and professional development. -A devoted mentor and strong endorsement by all colleagues. -Competitive salary along with a benefits package including superior health insurance.