Chief Growth Officer

RociFi is DeFi protocol for the under-collateralized lending and the creator of NFCS, Trust and Reputation DeFi credentials. Supported by such investors as Nexo, GoldenTree, ArringtonXRPCapital, Sygnum Capital at its core the protocol leverages on-chain data, machine learning, and Web3-native risk-management to effectively and profitably facilitate under-collateralized loans via blockchain. As Chief Growth Officer, you will own scaling user acquisition on both borrower and lender sides. You will be responsible for the multi-channel expansion through product-led growth, DeFi content and thought leadership, viral growth hacking and branding. Tasks -Build and execute user acquisition engine on both lender and borrower sides -Plan and manage various Web3 user acquisition campaigns on Galaxy/eco, Layer3, Quest3 -Lead relationships with various high-profile financial and DeFi media -Launch influencer campaigns -Lead thought leadership content strategy around Web3, Lending, DeFi -Lead the team to create marketing strategies and tactics to hit growth milestones and KPIs -Help further grow the team by owning the hiring plan and coordinating hiring, external and internal -Collaborate with management, product, engineering and data analytics teams -Manage crisis communication -Orchestrate communication and members acquisition plan as we will be transitioning to DAO -Develop and lead RociFi’s overall communications strategy -Manage the production of demos, tutorials, technical papers and conference presentations necessary to grow RociFi’s active community. -Generate interest and excitement in RociFi through intelligent promotion and marketing of our products, services and brand. -Manage RociFi’s growth through social media channels (Twitter, Telegram, Discord, LinkedIn) -Establish conference goals as it relates to user acquisition, partnership opportunities, brand recognition, and recruiting Requirements You are an ideal candidate if you: -Have strong understanding of DeFi specifics, DAOs landscape and particularly, crypto lending -Are obsessed with growth and delivered impressive numbers through innovative strategies across multiple channels in your previous experience -Have personal social media accounts with proven engagement within crypto communities (esp. Twitter) -Have experience leading marketing activities for successful crypto projects -Have strong copywriting and analytical skills -Understand the difference in user acquisition and communication strategies between blockchain space and the corporate world and most startups -Are both creative and data-driven starting from insights to drive exponential growth -Have experience overseeing a budget, managing team and driving accountable growth -Have extreme focus on quality of work and a strong eye for detail. Benefits -Remote, with company retreats. -Competitive compensation offered in Stablecoins and potentially in Tokens (depending on the profile) -Flexible working hours and vacation policy -Work on a rapidly growing team with opportunities for advancement and the ability to plan for a long-term role -Work closely with other industry-leading teams on high-impact projects